This ain’t entirely settled yet, but I’m trying to come up with a logo that people will like moving forward, that will also look good on apparel.
As much as I love my original logo (the picture of a much-younger me in the thick woods wearing a fedora and blue shirt) photographs don’t make good logos because they don’t transfer well as stitching in clothing, hats, and those sorts of things. This is the reason I’m once again messing around with something many of you probably think wasn’t broken to begin with.
I’d love your honest opinions about this logo idea I’ve been playing around with (and is even used in the most recent PW video). Don’t worry about hurting my feelings or anything like that.
The school textbooks tell you the settlers crossed the Atlantic for religious freedom.
Some of them did, partly. What the textbooks leave out is the thing that sits in the actual letters, in the sailors' accounts, in the merchant pamphlets circulating in English ports from the 1580s onwards: a major reason people came to America was the wild game. Meat you could take. Meat nobody owned. Meat that walked into camp.
For a population legally separated from the animal for five hundred years, this was the whole pitch.
Consider what they were leaving.
A family in a Devon cottage in 1618 eats pottage. Oats, barley, an onion, whatever greens grew near the back door. No meat in it this week. No meat in it last week. There will be meat in it on Christmas Day, God willing, if the chicken is still alive by then. The deer in the forest at the end of the lane have been the king's property under the Forest Laws since 1066. Taking one is a hanging offence. The father has never taken one. His father never took one. The institutional...
